Unpersonals
Privacy 2.0?
Unpersonals like MySpace, Facebook and LiveJournal may help you reveal yourself to the world and hook up with friends, but they also are changing the way that people feel about privacy. With the recent rapid expansion of fledgling social networking tool Twitter, privacy on the web is once again being redefined as users begin to integrate the deceptively addictive site into their day to day activities. While Twitter is currently burning up the web, its full impact on digital dating, cyber-hookups and privacy is still being shaped by early adopters.
Trend Themes
1. New Privacy Standards - With the rise of Unpersonals and increased use of social networking tools like Twitter, there is an opportunity for a disruption in the tech industry that creates new privacy standards.
2. Personalized Networking - The popularity of Unpersonals and social networking sites like Facebook and Twitter have created a trend towards more personalized networking, leaving room for a disruptive innovation that takes customization to the next level.
3. Hyper-connectedness - The constant connection offered by Unpersonals, social networking, and other web tools has resulted in a growing trend of hyper-connectedness. There is room for disruption in this field that offers solutions for disconnecting and finding balance.
Industry Implications
1. Tech - The tech industry has a chance to innovate in light of the changing attitudes towards privacy and hyper-connectedness.
2. Social Media - As social media continues to expand, there is a growing need for innovation in the realm of personalized networking and privacy standards.
3. Dating Apps - The rise of unpersonals and digital dating has created a demand for disruptive innovation in the dating app industry, particularly in regards to privacy and safety.