Novesta is a unisex sneaker retailer from Slovakia that recently made its androgynous footwear collection available to North American audiences. With low and high top styles like 'Star Master' and 'Star Dribble,' the company appeals to Millennials with a flair for wearable and versatile shoes.
Novesta specializes in sporty footwear accessories that are ideal for everyday wear and prides itself on using high quality and durable materials. Its range is available in a neutral color palette and embodies an effortlessly cool design style.
This unisex sneaker range will appeal to young consumers who are seeking style and comfort without conforming to traditional gender stereotypes. Following in the footsteps of androgynous clothing brands, this company goes one step further to offer footwear that also rejects traditional gender associations.
Gender-Neutral Footwear Retailers
Novesta's Unisex Sneaker Collection is Sporty and Comfortable
Trend Themes
1. Androgynous Footwear - Opportunity for retailers to tap into the growing demand for gender-neutral footwear that appeals to Millennials seeking versatile and stylish options.
2. Unisex Sneaker Collections - Retailers can capitalize on the rising trend of unisex footwear by offering inclusive sneaker collections that reject traditional gender associations.
3. Wearable and Versatile Shoes - Opportunity for companies to develop sporty footwear accessories that prioritize comfort and everyday wear, catering to the needs of fashion-forward Millennials.
Industry Implications
1. Footwear Retail - Disruptive innovation opportunities lie in the creation of gender-neutral and inclusive sneaker collections to cater to the changing preferences of young consumers.
2. Fashion and Apparel - Innovative brands can disrupt the industry by incorporating androgynous designs and rejecting traditional gender associations in their footwear offerings.
3. Material Manufacturing - The demand for sustainable and high-quality materials for sporty unisex sneakers creates opportunities for innovative material manufacturers within the footwear industry.