In anticipation of the festive season, Pillsbury and Lisa Frank recently joined forces to launch the new Unicorn Shape Sugar Cookie Dough. The new cookies -- which come ready to bake and are safe to eat raw -- will feature Lisa Frank's iconic whimsical style and beloved vibrant colors. The limited-edition Pillsbury Lisa Frank Unicorn Shape Sugar Cookie Dough boasts the same renowned taste fans love and expect from the brand in a magical new shape.
"We are thrilled to partner with Pillsbury to bring The Fantastic World of Lisa Frank to grocery retailers nationwide." said Forrest Green, Head of Brand at Lisa Frank. "Our teams created this amazing product to bring generations together and share the infinite joy that defines our everlasting brands."
Unicorn Shape Sugar Cookie Dough
Pillsbury & Lisa Frank Joined Forces for a Festive Holiday Treat
Trend Themes
1. Limited-edition Holiday-themed Foods - The collaboration between Pillsbury and Lisa Frank is an opportunity for companies to partner for limited-edition holiday-themed treats to generate excitement and buzz for the base product.
2. Collaborations Between Brands with Complementary Aesthetic - Companies can collaborate with brands outside of their industry that have complementary aesthetics to create unique limited-edition products that attract customers.
3. Edible Cookie Dough - Continuing to innovate and develop safe-to-eat raw cookie dough allows companies to offer easy-to-enjoy treats that elevate the snacking experience.
Industry Implications
1. Food and Beverage - The collaboration between Pillsbury and Lisa Frank highlights the potential for food and beverage companies to partner with brands to develop unique limited-edition products.
2. Licensing - Brand licensing can be a mutually beneficial arrangement where companies can leverage intellectual property and market appeal to create interest and generate revenue.
3. Packaged Foods - By innovating packaged food products with fan-favorite brands, companies can make their products stand out in a crowded market and increase sales and brand awareness.