Italian luxury motorcycle manufacturer Ducati has announced the launch of 'Unica,' a new bespoke factory customization service based out of the renowned Centro Stile Ducati (i.e. Ducati’s Style Center) in Italy. The new program will provide customers the chance to customize their own vehicles with a wide range of premium materials, special livery options, and ultra-high-end finishes.
In addition, the program will even allow customers to inspect every step of the production process, letting them keep their eye on their vehicle's progress while providing them an insider's glimpse into the world of high-end moto manufacturing. Of course, the 'Unica' program will be a highly exclusive service. According to the company, Ducati will only accept four commissions a year, which will be offered to customers who align with the "values of the brand and with the stylistic standards associated with it."
Superbike Customization Programs
Ducati Launched a New Factory Customs Service Called 'Unica'
Trend Themes
1. Bespoke Motorcycle Customization - The launch of Unica by Ducati indicates a growing demand for tailor-made motorcycles that cater to customers' specific preferences, featuring unique materials and finishes.
2. Exclusive Manufacturing Tours - Ducati's decision to allow customers to inspect every step of the production process through Unica presents an innovative opportunity for manufacturers in the automotive and luxury goods industries to offer exclusive behind-the-scenes tours that appeal to consumers' desire for transparency and immersion in the production process.
3. Ultra-high-end Finishes - The wide range of premium materials, special livery options, and finishes offered by Unica presents a disruptive innovation opportunity for manufacturers in the luxury goods industry to incorporate high-quality finishes in their products that appeal to luxury customers looking for unique and personalised items.
Industry Implications
1. Luxury Motorcycle Manufacturing - The Unica program launched by Ducati provides a new direction that other luxury motorcycle manufacturers can adopt to cater to customers' specific needs and preferences.
2. Automotive Manufacturing - Ducati's decision to allow customers to inspect every step of the production process through Unica presents an innovative opportunity for automotive manufacturers to adapt their traditional manufacturing process by offering unique production tours of their factories to enhance their customers' experience.
3. Luxury Goods Manufacturing - The Unica program launched by Ducati presents a disruptive innovation opportunity for luxury goods manufacturers looking to differentiate themselves by offering tailor-made products with unique finishes and materials that cater to customers' specific needs and preferences.