Unfinished Apparel, founded by Lauren Hackett in 2021, was born from a mission to transform the psychiatric treatment experience. Motivated by her own mental health challenges and the dehumanizing use of paper scrubs in psychiatric units, Lauren sought to make a change. Discovering that these scrubs were uncomfortable and potentially triggering for patients, she was determined to offer a more dignified alternative.
Unfinished Apparel commits 10% of net proceeds to providing safe, comfortable clothing for psychiatric patients, aiming to replace paper scrubs with string-free, decorated apparel. The initiative began with a partnership with The Horsham Clinic in October 2021. Named to remind everyone that their story is ongoing, Unfinished Apparel has grown into a movement that supports mental health awareness and fosters conversations about better care practices, proving that a small idea can lead to impactful change in the psychiatric world.
The brand recently became viral after launching its mariposa collection. The products feature an oversized hem/waistband for an ultra-flattering fit.
Viral Oversized Waistband Hoodies
Unfinished Apparel Aims to Support Mental Health Awareness
Trend Themes
1. Oversized Waistband Apparel - The trend of oversized waistband apparel presents opportunities for innovative designs and improved comfort in fashion.
2. Mental Health Awareness - The trend of increasing mental health awareness creates avenues for businesses to support and raise awareness about mental health through products and initiatives.
3. Dignified Apparel for Psychiatric Patients - The trend of providing dignified apparel for psychiatric patients opens up possibilities for innovative clothing designs that prioritize comfort and mental well-being.
Industry Implications
1. Fashion - The fashion industry can explore innovative designs and materials to meet the growing demand for oversized waistband apparel that combines style and comfort.
2. Mental Health - The mental health industry can collaborate with apparel brands to promote mental health awareness and create supportive initiatives for individuals facing mental health challenges.
3. Healthcare - The healthcare industry can embrace the concept of dignified apparel to enhance the patient experience and improve the well-being and comfort of psychiatric patients.