While Adidas and Nike have brought on an onslaught of releases, Puma's been fairly quiet; this is all about to change, however, with the UNDFTD x Puma Cali Canvas Clyde collection.
The collaboration is a bit of a surprise because I never thought I'd see UNDFTD team up with the sports brand for a pretty slick series of sneakers. The UNDFTD x Puma Cali Canvas Clyde collection shows off a series of bright, vibrant laid-back kicks that reflect the easy-going Californian lifestyle. The footwear are outfitted with a canvas upper with a contrasting stripe that runs from the side. There's also both brands' logos embedded on the tongue and the words "Puma" and "Clyde" sitting on top of the stripe.
I'm definitely impressed with what Puma has put out because this collection will definitely give the brand's competitors a run for their money.
West Coast Jaguar Kicks
The UNDFTD x Puma Cali Canvas Clyde Collection Brings Laid-Back Cali Kicks
Trend Themes
1. Quiet Collaborations - Collaborations between unexpected brands present an opportunity to capitalize on new markets.
2. Laid-back Kicks - Laid-back kicks might be the new trend that offers comfort and style.
3. Branded Stripes - Branding through the incorporation of logos on side stripes is a trendy opportunity to showcase brand recognition.
Industry Implications
1. Footwear - The competition in footwear can be addressed by creating comfortable yet stylish footwear focusing on the Californian laid-back culture.
2. Sports Brands - Sports brands can explore collaborations with other brands to create unique products that can disrupt the industry.
3. Textile Industry - The textile industry can capitalize on the branded stripe trend to incorporate stripe patterns in clothing and accessories, and provide a new design perspective.