Mouse-Eared Milkshakes

Disney World Now Offers an Un-Birthday Milkshake for Any Occasion

'Alice In Wonderland' taught us that you don't need to wait for your birthday to celebrate, which is precisely why Walt Disney World has debuted a new Un-Birthday Milkshake. While the treat may come with all the classic birthday fixings, you've got permission to enjoy it on any of the other 364 days of the year.

The Un-Birthday Milkshake is a decadent treat available from The Plaza Restaurant in Magic Kingdom. According to the Disney Food Blog, the vanilla milkshake is made "with an abundance of sprinkles," along with whipped cream and two mini Birthday cupcakes that create the look of mouse ears. The whole thing is then served in a sprinkle-rimmed sundae glass for an extra special un-birthday touch.

With it's new Un-Birthday Milkshake, Disney is finding clever ways to help people indulge year-round.
Trend Themes
1. Year-round Celebration Treats - Disney's Un-Birthday Milkshake shows there is a demand for celebratory treats beyond just birthdays.
2. Sprinkle-rimmed Sundaes - Disney's use of sprinkle-rimmed glasses may inspire other dessert companies to use unique presentation to further delight customers.
3. Mini Dessert Offerings - The addition of two mini cupcakes creates a unique offering that other dessert companies can use to stand out in a crowded market.
Industry Implications
1. Theme Parks - Disney's Un-Birthday Milkshake offering highlights how theme parks are using innovative drinks and desserts to attract customers.
2. Food and Beverage Retailers - Disney's new dessert creation could inspire other food and beverage retailers to offer unique and creative treats to their customers.
3. Event Planning - Disney's Un-Birthday Milkshake shows there may be a demand for un-birthday parties and event planners may take note of this trend and offer related services.

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