Measuring 0.092 mm, the new paper-thin DVDs from Hitachi and Maxell feature Stacked Volumetric Optical Disc (SVOC) technology. That means 'thin' ;)
No doubt there are quite a few practical applications, but the one that jumps to mind first is that these lightweight DVDs would be mailable without needing extra postage. So expect your favorite junk mailer to send you a paper thin DVD some time soon.
Implications - As technological progress continues to increase at great speeds, one common fault of electronic devices is that they're made from rigid materials which can easily break upon contact with another solid surface. Introducing malleability as a design element into products conveys a corporation as forward-thinking and innovative.
Ultra-Thin DVDs
Hitachi and Maxell Pump Out Razer Thin Discs
Trend Themes
1. Ultra-thin Discs - Opportunity for companies to develop flexible electronic devices that are resistant to breaking upon contact with solid surfaces.
2. SVOC Technology - Potential for the development of new data storage solutions that are thinner and more lightweight.
3. Mailable Dvds - Disruptive innovation opportunity for direct mail companies to send paper-thin DVDs without extra postage.
Industry Implications
1. Electronics - Potential for companies to incorporate malleability as a design element in electronic devices.
2. Data Storage - Opportunity for the development of thinner and more compact data storage solutions using SVOC technology.
3. Direct Mail - Disruptive innovation opportunity for direct mail companies to incorporate ultra-thin DVDs in their marketing campaigns.