Ubercool is a slick looking site with a smaller number of trends, but each one is very high quality.
"Ubercool is written and published by Michael Tchong, a noted trend analyst, whose mission it is to show marketers how to create superior products and services that leverage changes in business, lifestyle and technology." - Ubercool
Implications - The constant demand to be in-the-know for upcoming products has been met by various blogs that have popped up on the Web. The curiosity surrounding the latest tech products has spawned a variety of technology sites that are here to report on new releases, reviews and well-known events related to the industry such as CES. It's beneficial to companies who wish to expose themselves to consumers who are looking for the next big thing.
Ubercool
Ubercool
Trend Themes
1. Technology Reporting - Publishers can create niche sites that report on new releases, reviews and events related to the tech industry.
2. Trend Analysis - Trend analysts can help marketers create superior products and services that leverage changes in business, lifestyle and technology.
3. Curated Content - Sites with a smaller number of high quality trends can stand out in the saturated market of technology reporting.
Industry Implications
1. Marketing - Companies can leverage trend analysis to create better products and services.
2. Media - Publishers can capitalize on the constant demand for tech news by creating niche sites or curating high quality content.
3. Technology - Tech companies can benefit from exposure on technology reporting sites and by leveraging trend analysis to stay ahead of the curve.