Ubers' cars are still responsible for congesting the roads and to combat this the Uber app has added a feature which highlights other forms of public transportation, so individuals can find different ways of reaching their destination.
Some of the services featured in this in-app update include bike sharing services and public transportation like street cars or subways that offer an alternative way of getting from point A to point B.
This move followed Uber's acquisition of Jump, an all-electric bike sharing company. Starting in Washington, D.C, users can reserve and pay for Jump's bikes through the Uber app. In addition to this, Uber hopes to leverage the data it collects from the inclusion of other services to make the overall experience more convenient for the consumer.
In-App Ride Sharing Updates
The Uber App Will Also Include Alternative Methods of Public Transport
Trend Themes
1. Alternative Public Transportation - The inclusion of bike sharing services and other forms of public transportation in the Uber app offers disruptive innovation opportunities to reduce congestion and provide alternative transportation options.
2. Integration of Bike Sharing Services - Uber's acquisition of Jump and the integration of bike sharing services into the app presents disruptive innovation opportunities to promote sustainable transportation and provide more options for users.
3. Data-driven Convenience - By leveraging the data collected from the inclusion of other services, Uber can identify patterns and preferences to enhance the overall customer experience, creating disruptive innovation opportunities to offer personalized and convenient transportation solutions.
Industry Implications
1. Ride Sharing - The Uber app's in-app ride sharing updates present disruptive innovation opportunities for the ride sharing industry to expand its services and offer a wider range of transportation options to users.
2. Bike Sharing - The integration of bike sharing services into the Uber app presents disruptive innovation opportunities for the bike sharing industry to reach a larger user base and simplify the reservation and payment process.
3. Data Analytics - The data collected through the inclusion of other services in the Uber app creates disruptive innovation opportunities for the data analytics industry to gain insights into transportation patterns and consumer preferences, enabling more personalized and efficient transportation solutions.