Blue Bunny recently expanded its portfolio with the introduction of the new Twist Cones. Twist Cones are soft frozen dairy desserts with classic flavors twist all the way to the bottom with a chocolatey bite hidden beneath the crust. The soft-serve ice cream is available in three classic flavors including Chocolate Vanilla, Strawberry Cheesecake, and Chocolate Peanut Butter.
"We're super excited to launch this disruptive innovation bringing the fun of soft serve into homes across America, and the response has been outstanding. 88% of consumers who tried our Twist Cones found them to be different from other cones available at stores today." said Jeremy Hrynewycz, Brand Director, Blue Bunny. "We love bringing the fun of Blue Bunny to consumers' homes in new and innovative ways, and Twist Cones are this summer's newest addition to our all-star lineup of frozen treats the whole family can enjoy."
Decadent Swirl Ice Creams
Blue Bunny Debuted Twist Cones in Three Delicious Flavors
Trend Themes
1. Classic Flavor Twist - Exploiting the popularity of classic flavors with a twist is a disruptive innovation opportunity that can drive sales in the food industry.
2. Innovative Ice Cream Cones - Creating new ice cream cones with hidden surprises can be a new market opportunity for ice cream manufacturers in the food industry.
3. Bringing Soft Serve Home - Bringing the fun of soft serve into homes can disrupt the frozen dessert market, as shown by Blue Bunny's Twist Cones.
Industry Implications
1. Food - There is an opportunity for expansion and innovation in the ice cream industry by offering new types of cones and flavors.
2. Retail - A new product such as Twist Cones that is proven to be popular can drive sales in retail stores that stock frozen desserts.
3. Consumer Goods - Bringing new products and innovation to the frozen dessert market can attract more consumers to purchase frozen desserts for themselves and their families.