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Sunny Lohia and Abhijeet Andhare Launch Trident Gaming in India

Indian esports veterans Abhijeet ‘Ghatak’ Andhare and Sunny ‘Fea’ Lohia have launched Trident Gaming, a company focused on grassroots development and talent nurturing in the Indian esports scene. As a part of their mission, the founders aim to elevate Indian esports by fostering emerging talent and facilitating brand partnerships.

Trident Gaming plans to introduce various projects to identify and support rising stars, potentially integrating esports education into academic curricula. As a talent management and esports agency, Trident seeks collaborations with brands for marketing, content production, and sponsorships.

Moreover, the company aims to assist international organizations in navigating the Indian esports market, offering scouting, management, and legal support services. The new organization is expected to benefit Indian gamers looking for a home to hone their esports talent.
Trend Themes
1. Grassroots Development - The launch of Trident Gaming signifies the growing trend of grassroots development in the Indian esports scene, providing opportunities for emerging talent to thrive.
2. Esports Education - Trident Gaming's plan to integrate esports education into academic curricula highlights the trend of education-focused initiatives in the esports industry, paving the way for a new generation of skilled gamers.
3. International Market Expansion - Trident Gaming's aim to assist international organizations in navigating the Indian esports market points to the trend of global market expansion and the potential for collaboration between Indian and international gaming companies.
Industry Implications
1. Esports Talent Management - Trident Gaming's mission to nurture emerging talent and facilitate brand partnerships presents opportunities for the esports talent management industry to innovate and create tailored programs for aspiring gamers.
2. Esports Marketing - Trident Gaming's collaborations with brands for marketing, content production, and sponsorships highlights the need for innovative marketing strategies within the esports industry, driving the growth of the esports marketing sector.
3. Legal Support Services - Trident Gaming's offering of legal support services for international organizations entering the Indian esports market points to the demand for specialized legal expertise in the esports industry, creating opportunities for legal support service providers.

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