adidas TERREX recently introduced its PROTOHYPE trail running series, which boasts three performance-driven silhouettes that are sure to meet the expectations of active consumers. The footwear lineup includes the TERREX TWO Ultra Parley, the TERREX TWO Parley, and the Agravic BOA silhouettes.
The models are designed by team runners Timothy Olson, Holly Page, Tom Evans, and Luis Alberto to withstand any distance and terrain, bringing the wearer the cushioning, support, and durability they need. TERREX TWO Ultra Parley boasts the Continental™ rubber outsole, providing extraordinary grip, and BOOST™ midsole that delivers high adaptability on wet to rocky surfaces. TERREX TWO Parley, on the other hand, is engineered for mid to long rail runs. Both silhouettes are made with Parley upcycled plastic. Finally, the Agravic BOA features a boa® fit system for custom adjustments.
High-Performance Trail Running Series
Adidas TERREX is Debuting the PROTOHYPE Footwear Lineup
Trend Themes
1. Performance-driven Silhouettes - The high performance and specialized design of the TERREX trail running series offer opportunities for disruptive innovation in the athletic footwear industry.
2. Sustainable Footwear - The use of Parley upcycled plastic in the TERREX TWO Ultra Parley and TERREX TWO Parley creates opportunities for disruptive innovation in sustainable manufacturing and materials.
3. Customizable Fit System - The Agravic BOA's boa® fit system showcases a potential disruptive innovation opportunity in personalized and adjustable footwear technology.
Industry Implications
1. Athletic Footwear - The TERREX trail running series presents an opportunity for disruptive innovation in the athletic footwear industry through performance-driven design and technology.
2. Sustainable Manufacturing - The use of Parley upcycled plastic in the TERREX TWO Ultra Parley and TERREX TWO Parley highlights potential opportunities for disruptive innovation in sustainable manufacturing practices.
3. Footwear Technology - The Agravic BOA's boa® fit system indicates a potential disruptive innovation opportunity in the footwear technology sector through customizable and adjustable fit solutions.