CarService, an emerging streetwear label founded by designer Kei Hashimoto, has announced the launch of its Spring/Summer 2022 collection titled 'Toy Drive.' The new capsule sees CarService continue its penchant for vintage car-inspired fashion, this time delivering a range of garments dressed in graphics featuring toy car models from the '80s and '90s.
Specific pieces in the 'Toy Drive' collection include ringer tees, cropped raglan long-sleeve shirts, and two-toned trucker hats. All of the items incorporate vibrant and nostalgic cartoon illustrations and retro-themed CarService logos, both of which draw heavily from old-school Hot Wheels imagery.
In addition, the collection's accompanying lookbook also features images of CarService's previous denim collaboration with Levi's as well as photographs of its recently unveiled reflective loafers.
Toy Car-Themed Streetwear
CarService Unveils Its New SS22 Collection Called 'Toy Drive'
Trend Themes
1. Vintage Car-themed Fashion - The emergence of streetwear brands incorporating vintage car-inspired fashion graphics and logos into their clothing offers an opportunity for disruptive innovation within the fashion industry.
2. Nostalgic Cartoon Illustrations - The growing popularity of vintage cartoon illustrations incorporated into clothing presents an opportunity for disruptive innovation within the fashion industry.
3. Retro-themed Logos - The resurgence of retro-themed logos and graphics in the fashion industry creates an opportunity for companies to tap into nostalgic consumers and offer innovative product designs.
Industry Implications
1. Fashion - The emerging trend of incorporating vintage car-themed graphics and logos in streetwear clothing offers an opportunity for fashion brands to differentiate themselves from competitors and tap into a niche market.
2. Toy Industry - The use of vintage toy car graphics in streetwear clothing designs presents an opportunity for the toy industry to expand its reach and offer new product collaborations to attract nostalgic consumers.
3. Footwear Industry - The incorporation of reflective materials in loafers and other footwear designs by streetwear brands offers an opportunity for the footwear industry to explore innovative ways to incorporate reflective materials into their products and expand into the streetwear market.