Created by Santiago-based ad agency Grey, the Toto 3 campaign was art directed by Fernando Muñoz and Miguel Angel Cerdeira with creative direction by Carlos Guerra Oviedo. Illustrated by Lamanoestudio, the posters are minimal, colorful and funny.
The Toto 3 campaign shows that people are still people no matter how much money they have. Nevertheless, it provides a funny twist with the tag line, "The same problems, with more money." This statement implies that everything is made better with money, especially when it comes to everyday setbacks like a broken light bulb or stepping in chewing gum -- common events that are entirely unavoidable. First and foremost, lottery winners can now afford to pay someone else to take care of these problems.
Everyday Problem Lotto Ads
The Toto 3 Campaign Shows Common Setbacks are Easier With Money
Trend Themes
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Money and Common Setbacks — The Toto 3 campaign highlights the opportunity for the financial industry to provide solutions for everyday setbacks that can be solved with money.
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Humorous Minimalist Advertising — The Toto 3 campaign shows the potential for more minimalist and humorous advertising in the marketing industry.
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The Psychological Benefits of Money — The Toto 3 campaign suggests opportunities for the psychology and counseling industry to explore the effects of money on people's well-being.
Industry Implications
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Finance — The finance industry could provide solutions for everyday setbacks that can be solved with money such as a broken light bulb or stepping in chewing gum.
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Marketing — The Toto 3 campaign demonstrates the potential for more minimalist and humorous advertising techniques in the industry.
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Psychology — The Toto 3 campaign highlights the potential for the psychology industry to explore the effects of money on people's well-being.