Trend Hunter's recent TH 101 - Quarterly Future Forecast webinar, led by Chief Content Officer Armida Ascano and CEO/author Jeremy Gutsche, shed light on the Top 10 Trends of Q2.
Among these trends, artificial intelligence (AI) emerged as a standout topic, generating widespread interest in recent months. The webinar highlighted the concept of Omnipresent AI, showcasing its integration into everyday life and its potential long-term implications. It also focused on Gen Z Lifestyle, Evolved Sensorial and Mainstream Sustainability topics, with real-world case studies shared by the hosts.
The TH 101 webinar also introduced Trend Hunter's upcoming Future Festival World Summit on AI, an event that will explore its immense impact on consumer behavior, office culture, and the future of generations. Participants were encouraged to stay informed about the rapidly evolving AI landscape and offered a complimentary downloadable AI custom Trend Report for further exploration.
To download a copy of Trend Hunter's Free 2023 Trend Report, visit this link.
TH 101 Quarterly Future Forecast Webinar
Trend Hunter Counts Down The Top 10 Trends of Q2
Trend Themes
1. Artificial Intelligence (AI) in Everyday Life - Opportunities for incorporating AI into daily activities and experiences, such as household appliances and personal devices.
2. Gen Z Lifestyle - Businesses should examine the habits and beliefs of the upcoming generation to cater their branding to the same.
3. Mainstream Sustainability - Increasing awareness about environmental conservation and supporting businesses that promote this message.
Industry Implications
1. Technology - Exploration of AI integration in various forms, from smartphones to autonomous vehicles.
2. Marketing - Development of campaigns and customer engagement, and the impact of shifting values and habits of upcoming generations.
3. Environment and Sustainability - Addressing environmental concerns and promoting sustainable practices in all types of businesses.