If you’re bored with the monotone voice on your navigation system and wouldn’t mind something with a little more sizzle dizzle, you might consider trading it in for a Sat Nav TomTom. Snoop D O double-G joined the likes of Homer Simpson by lending his voice to the navigation manufacturer backed by popular demand.
We can definitely expect this trend of navigation celebrity voiceovers to continue to grow. Suggestions for future TomTom voiceskins from the TomTom forum include Ice Cube, James Earl Jones and Samuel L. Jackson.
Celebrity GPS Voices
Homer Simpson, Snoop Dogg Navigate the Sat Nav TomTom
Trend Themes
1. Navigation Celebrity Voiceovers - The trend of using celebrity voices for navigation systems is expected to continue growing, creating opportunities for more celebrity collaborations in the future.
2. Personalized Navigation Experiences - Consumers are increasingly seeking personalized experiences, including navigation systems with unique and entertaining voice options, sparking innovation opportunities in voice customization technology.
3. User-generated Voiceover Content - The demand for new and diverse voice options for navigation systems opens up possibilities for user-generated content, allowing consumers to record and share their own voiceovers, disrupting traditional voiceover production.
Industry Implications
1. Automotive - The automotive industry can capitalize on the trend of navigation celebrity voiceovers by partnering with celebrities and offering voice options that enhance the driving experience.
2. Entertainment - The entertainment industry can explore collaborations with navigation system manufacturers to provide branded voice options featuring popular characters or celebrities, opening up new revenue streams.
3. Technology - The technology industry can innovate by developing advanced voice customization software and platforms that enable users to easily personalize their navigation system's voiceover, meeting the demand for personalized experiences.