Antwerp's Fashion Department brings out some real heavy hitters and class of 2010's Tomohiro Tokita is another one to add to the list. His dark collection featured a theme of dark and weighty outerwear complete with unzippable seams and intense collars.
The runway show -- all fogged up with dry ice -- added to the science fiction air. The zip details are by far Tomohiro Tokita's most innovative pieces.
Implications - While much of popular menswear is uniform and repetitive, many men are looking for alternatives to everyday styles that compliment their personal tastes. These unique styles still maintain the masculine ideal -- which is important for male consumers -- while attracting buyers who are fashion-savy.
Unzippable Menswear
Tomohiro Tokita's Metallic Outerwear Collection
Trend Themes
1. Unzippable Seam - Disruptive innovation opportunity: Creating new techniques to incorporate unzippable seams into different types of clothing beyond outerwear.
2. Science Fiction Fashion - Disruptive innovation opportunity: Expanding the use of science fiction themes, such as metallic accents, in clothing designs and accessories.
3. Personalized Menswear - Disruptive innovation opportunity: Developing personalized menswear that still maintains the masculine ideal while offering unique styles and alternatives to everyday designs.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Incorporating innovative designs and materials into fashion to offer alternatives to everyday styles and attract fashion-savvy buyers.
2. Textiles - Disruptive innovation opportunity: Developing new materials and techniques to create unzippable seams and metallic accents for use in clothing and accessories.
3. Retail - Disruptive innovation opportunity: Using unique, personalized designs to attract male consumers who are looking for alternatives to uniform and repetitive menswear styles.