We have come to expect Tom Ford to push the envelop with his provocative advertising, but these newly released ads for the Tom Ford Spring/Summer 08 campaign disregard any decency guidelines and boldly cross the line from suggestive and provocative to downright explicit. When a designer makes ME use edited pictures, they surely have gone too far!
The ads, which were shot by Terry Richardson, feature multiple full frontal shots of Brazilian male model Alex Schultz while his female cohorts flaunt their own Brazilian waxes. The ads even include simulated exhibitionist acts while a gentleman dressed in a sharp Tom Ford suit enjoys the view.
Let’s see if Dolce & Gabbana are going be inspired to outdo Mr. Ford in their next campaign. After all, Tom can’t have all the fun by himself…
Check out more of Tom Ford’s provocative campaigns, and the man himself setting an example by shedding all clothes.
When Ads Cross The Line
Is Tom Ford's New Campaign Too Naughty
Trend Themes
1. Explicit Advertising - Opportunities for disruptive innovation could include the development of new ethical guidelines to prevent explicit advertising from crossing the line.
2. Sexualization in Fashion - Opportunities for disruptive innovation could include the use of alternative marketing strategies to promote fashion without sexualizing individuals in ads.
3. Controversial Marketing - Opportunities for disruptive innovation could include finding bold and thought-provoking ways to market products that push boundaries without being perceived as offensive.
Industry Implications
1. Fashion - Opportunities for disruptive innovation could include developing alternative marketing strategies for the fashion industry that do not rely on sexualization or explicit content.
2. Marketing - Opportunities for disruptive innovation could include the development of new ethical guidelines and standards for marketing campaigns to ensure they are not offensive or inappropriate.
3. Advertising - Opportunities for disruptive innovation could include using new technologies and platforms to create innovative and effective advertising campaigns that do not rely on explicit content or controversy.