Tom Ford Beauty's Soleil collection has arrived just in time for winter, offering consumers the year-round glow that's so sought-after in the cosmetic world. As we move toward colder months, most consumers are looking to spend more time indoors, and with that comes fading tans.
Tom Ford Beauty's latest collection hopes to change that with a release that offers a glittering aesthetic and warm hues. The collection is comprised of eye shadow palettes, a lip color and an 'illuminator' that can be used on the face and body. The eye shadow palette features hues of brown and gold, helping one create both subtle and bolder looks, while the lip color offers a creamy texture that doesn't dry the lips out.
Sun-Inspired Makeup Collections
Tom Ford Beauty's Soleil Collection is Now Available
Trend Themes
1. Year-round Glow - Disruptive innovation opportunity: Develop long-lasting and natural-looking makeup products that provide a radiant and sun-kissed look all year round.
2. Glittering Aesthetic - Disruptive innovation opportunity: Create innovative makeup formulations that incorporate glitter and shimmer for a festive and glamorous look.
3. Multi-purpose Illuminator - Disruptive innovation opportunity: Invent versatile illuminators that can be used on both the face and body to add a luminous effect to any part of the body.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Introduce new product lines that cater to consumers' desire for year-round glowing and glittering makeup looks.
2. Skincare - Disruptive innovation opportunity: Develop skincare products that enhance and prolong the skin's natural glow, reducing the need for heavy makeup products.
3. Beauty Retail - Disruptive innovation opportunity: Curate and offer exclusive makeup collections that feature trendy and versatile products like multi-purpose illuminators.