Many supermarkets around the world have experienced a toilet paper shortage in March 2020 due to the current health crisis and some businesses are taking this as an opportunity to give their consumers a helping hand. In Australia, for example, NT News--a paper "known for its cheeky headlines"--has thoughtfully left eight pages blank in one daily edition with the hopes of helping those who are running low on supplies.
Amid the highly anxious times that have created a toilet paper shortage in supermarkets, among many other things, NT News' approach is one that can not only be quite useful but one that brightens up the spirits of those who come in contact with the gesture. Many readers deemed the stunt "an act of genius."
Cheeky Toilet Paper Shortage Solutions
NT News Leaves Eight Blank Pages to Help Those in Dire Need
Trend Themes
1. Toilet Paper Shortage Solutions - Creative solutions to help individuals during a mass shortage of toilet paper.
2. Consumer Assistance Initiative - Companies taking steps to aid consumers during difficult times.
3. Humorous Marketing Tactics - Businesses using humor to differentiate and promote their brand.
Industry Implications
1. Media - Newspapers and online media outlets who can provide unique and creative solutions during a crisis.
2. Retail - Retailers looking to help customers during difficult times by implementing creative solutions.
3. Marketing and Advertising - Marketing and advertising firms looking to help businesses embrace humor in their campaigns.