Oskar Blue, the brand best known for launching the "original craft beer in a can," recently expanded its portfolio with the introduction of the new tiki-inspired mix pack. Dubbed, the CANspiracy Mix Pack, the new offering features two newly released beers as well as hard seltzers. These new beverages include the Lost Grog Tiki Wheat (7% ABV) and Can-O-Bliss Tiki IPA (7.2% ABV); alongside Wild Basin Hard Seltzer flavors Mango Mai Tai and Habanero Pina Colada.
As consumers continue to purchase both craft beer and hard seltzer, the new tiki-inspired mix pack merges the popular beverage choices -- appealing to consumers looking for the "best of both worlds."
The CANspiracy Mix Pack from Oskar Blue is now available nationwide.
Tiki-Inspired Alcohol Packs
Oskar Blues Brewery Released a New Tiki-Inspired Mix Pack
Trend Themes
1. Tiki-inspired Beverage Offerings - The trend for tiki-inspired beverages presents opportunity for innovation in both alcoholic and non-alcoholic beverage categories.
2. Craft Beer and Hard Seltzer Pack Offerings - Creating mix packs with craft beer and hard seltzer options presents new opportunities to appeal to consumers and capture a larger audience.
3. Flavor Pairings for Alcoholic Beverages - Innovating with uncommon flavor pairings like mango and habanero presents opportunity to differentiate alcoholic beverage offerings.
Industry Implications
1. Alcoholic Beverages - The tiki-inspired mix pack from Oskar Blue demonstrates how innovation in packaging and flavor pairings can drive new product success in the alcoholic beverage industry.
2. Craft Beer - The introduction of tiki-inspired craft beers like Lost Grog Tiki Wheat and Can-O-Bliss Tiki IPA present opportunity for innovation within the craft beer industry.
3. Hard Seltzer - Innovating with creative flavor options, like Mango Mai Tai and Habanero Pina Colada, presents opportunities for manufacturers to stand out in the competitive hard seltzer market.