At first the adorable puzzle pieces featured in the Tigo Campaign make it look as though two friends (or more than friends) are munching on the ears of the cellular network user. As it turns out, the images are simply illustrating the tag line, "Share more in every trip." Friends and family members will be able to get a piece of the traveller if he or she follows the advice of the Tigo Campaign, which further elaborates, "Dial *762#, activate your roaming and communicate with the more convenient prices."
The Tigo Campaign was conceived and expertly executed by Biedermann McCann Erickson, an ad agency based in Asunción, Paraguay. Art directed and illustrated by Alejandro Rebull and Arturo Avalos, the playful Tigo Campaign was creative directed by Santiago Morello and Leonardo Matylski.
Puzzling Communication Ads
The Tigo Campaign Features Some Adorable Ear-Munching
Trend Themes
1. Puzzle-based Ads - Puzzle-based advertisements can help brands create engagement and increase brand recall among audiences.
2. Creative Campaigns - Creative campaigns, like the Tigo Campaign, can help brands differentiate themselves from competitors and build a strong brand image.
3. Integrated Promotions - Integrated promotions that combine innovative marketing strategies, like the Tigo Campaign, with key brand messaging can help brands achieve their marketing objectives.
Industry Implications
1. Advertising - The advertising industry can benefit from using creative and engaging puzzle-based advertising campaigns that resonate with audiences.
2. Telecommunications - The telecommunications industry can enhance customer engagement and customer satisfaction by implementing creative marketing strategies, like the Tigo Campaign.
3. Marketing and PR - Marketing and PR professionals can leverage puzzle-based advertising campaigns to create innovative and buzz-worthy marketing campaigns that promote brand awareness.