PUMA and Warner Bros. Discovery Global Consumer Products have announced their second collaboration collection, featuring the famous '80s animated TV series, ThunderCats. The collection will be launched this spring and will be exclusively available at Foot Locker, Inc. The new collection is designed in partnership with Alexander John, a long-time PUMA collaborator. The new lineup features three unique colorways inspired by ThunderCats characters Panthro and Mumm-Ra. The third version, Thundercats, uses prints inspired by all the characters of the TV series, including a midsole with a tiger stripe to represent Lion-o.
The collection will be available across PUMA's RS franchise, including the RS-S-T3CH and RS-X T3CH, and it is priced at $120-$160. The new collection is available in-stores and online exclusively at Foot Locker, Foot Locker Canada, and Champs Sports. PUMA and Warner Bros. Discovery Global Consumer Products released their first collection two years ago, and this latest launch is highly anticipated by both ThunderCats fans and followers of trendy collections.
80s Animated Television Series Sneakers
PUMA & Warner Bros. Debut Second Thundercats Collection
Trend Themes
1. Animated TV Series Collaborations - There is a growing trend of fashion brands collaborating with animated TV series to create unique and nostalgic collections.
2. Character-inspired Colorways - One emerging trend is the use of character-inspired colorways in sneaker collections, allowing fans to wear their favorite characters on their feet.
3. Exclusive Launches with Retail Partners - An emerging trend is the exclusive launch of collaboration collections with specific retail partners, creating buzz and driving traffic to those stores.
Industry Implications
1. Fashion & Apparel - Fashion brands, like PUMA, are capitalizing on the popularity of animated TV series by launching collaborative collections, creating new opportunities for brand partnerships and revenue streams.
2. Footwear - The sneaker industry is leveraging the nostalgia and fandom of animated TV series by creating character-inspired colorways, tapping into a growing market of collectors and enthusiasts.
3. Retail - Retailers, specifically Foot Locker, are benefiting from exclusive launches of popular collaboration collections, driving foot traffic and generating sales through limited-time offerings.