I have said it before, and I will say it again that simplicity in trends is always a winner and I can't think of a finer example than Throx.
Basically this company have thought of a simple solution to the age old problem of the missing sock by selling socks in "pairs" of three not two. Of course you could just make sure all your socks are the same but what's the fun in that?
Selling Socks in "Pairs" of 3
Throx
Trend Themes
1. Mismatched Socks - Opportunity to create and market socks that intentionally come in mismatched pairs.
2. Inventory Optimization - Opportunity to develop systems that help retailers optimize inventory by selling socks in sets of three rather than pairs.
3. Creative Packaging - Opportunity to design unique packaging concepts that enhance the buying experience for consumers purchasing sock sets of three.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity for fashion retailers to offer mismatched sock sets as a trendy and practical solution for consumers.
2. E-commerce - Opportunity for e-commerce platforms to leverage inventory optimization techniques to offer sock sets in unusual quantities, such as three instead of the conventional pairs.
3. Packaging Design - Disruptive innovation opportunity for packaging design companies to create unique and engaging packaging experiences for customers purchasing sock sets of three.