Thrive Market is now launching a new segment called Thrive Market Baby with a line of infant products that includes a wide array of eco diapers and wipes.
The design of the Thrive Market Baby branding is gender-neutral and animal-themed, with kraft paper boxes that emphasize the natural qualities of the products, which are free of harsh chemicals. The hypoallergenic diapers are free from chlorine and fragrance, promising products that are better for both babies and the environment as a whole.
While the Thrive Market Baby diapers boast playful illustrations of wild animals, the accompanying baby wipes incorporate images of vibrant, colorful sea life. These playful design details can also be found beyond the outer secondary packaging for the new range of eco baby products.
Eco Free-From Diapers
Thrive Market Baby Introduces a Diaper Range Without Chemicals
Trend Themes
1. Eco Diapers - Opportunity to disrupt the traditional diaper market with eco-friendly and chemical-free products.
2. Gender-neutral Baby Products - Opportunity to cater to an audience that prefers non-stereotypical baby care merchandise.
3. Hypoallergenic Baby Products - Opportunity to provide safer and healthier products for babies with sensitive skin.
Industry Implications
1. Baby Care - Using eco-friendly and hypoallergenic materials can give a competitive edge against traditional baby product brands.
2. Eco-friendly Home Products - Opportunity to expand into the larger eco-friendly household products market.
3. Graphic Design - Providing gender-neutral and playful designs for baby products can create a new market for freelance graphic designers.