Second-hand clothing platform Thrift+ has teamed up with British retailer FatFace to launch a new online store called 'Preloved. Reloved.' The new store will be integrated into FatFace's website, providing shoppers a new avenue for buying high-quality second-hand clothes.
Thrift+ has now worked with numerous major brands, including Farfetch, Browns, and Fenwick on various circular fashion initiatives.
Having already launched its own clothing takeback service last month, the new Thrift+-powered store represents the next stage for FatFace in promoting sustainable fashion.
"It’s really exciting to see such a household name make bold moves towards making fashion more circular – both taking responsibility for clothes at the end of their first life and creating the preloved store, which brings second-hand clothes shopping to the mainstream," said Joe Metcalfe, CEO of Thrift+.
Circular Fashion Partnerships
Thrift+ Partners with FatFace to Launch 'Preloved. Reloved' Store
Trend Themes
1. Circular Fashion Partnerships - Major fashion brands partnering with second-hand clothing platforms to promote sustainable and circular fashion practices.
2. Preloved Fashion Stores - Launch of online preloved clothing stores integrated into major retail websites, providing consumers with access to high-quality second-hand clothing.
3. Clothing Takeback Services - Fashion retailers developing their own clothing takeback services to improve the sustainability of their supply chain and reduce waste.
Industry Implications
1. Fashion Retail - Fashion retailers partnering with second-hand clothing platforms or launching their own clothing takeback services to promote sustainable and circular fashion practices.
2. E-commerce - Integration of preloved clothing stores into major retail websites, providing consumers with a convenient and sustainable option for buying clothes online.
3. Sustainability Consulting - Consulting services for fashion brands to develop and implement sustainable practices, including circular fashion initiatives and clothing takeback services.