Throughout its locations in the United States, McDonald's will be adding three new bakery items to its menu starting on October 28th.
The three additions include an Apple Fritter, Blueberry Muffin, and Cinnamon Roll. All of the sweet breakfast options will be available on a permanent basis once launched, and will be the first additions to the fast food chain's bakery menu in almost eight years.
Linda VanGosen, McDonald's USA vice president of Brand and Menu Strategy, spoke to the update, stating "We're continuing our breakfast innovation by adding tasty new sweet options with our new McCafé Bakery lineup. We know our customers deserve a break now more than ever, and are excited to give them another reason to visit their favorite breakfast destination by offering delicious flavors they crave, any time of the day."
Revitalized QSR Bakery Menus
McDonald's is Adding Three New Bakery Items to Its Menu
Trend Themes
1. Revitalized QSR Bakery Menus - The addition of bakery items to fast food menus presents an opportunity for QSRs to revitalize their breakfast offerings and compete with traditional bakeries.
2. Breakfast Innovation - Continued innovation in breakfast options is becoming increasingly important for QSRs as it offers an opportunity to differentiate from competitors and attract customers.
3. Sweet Breakfast Options - The addition of sweet breakfast options offers QSRs the opportunity to broaden their menu offerings and attract customers who might otherwise visit traditional bakeries.
Industry Implications
1. Fast Food - The addition of bakery items to the McDonald's menu highlights the importance of continued innovation in the QSR industry.
2. Bakery - Traditional bakeries may face increasing competition as fast food chains like McDonald's expand their bakery offerings.
3. Food and Beverage - New bakery items in fast food menus present an opportunity for innovation within the food and beverage industry as a whole.