Brain Dead has released yet another collaboration for 2022, tapping THEM SKATES for a rollerskating and skateboarding-focused release. THEM SKATES is a sublabel of THEM GOODS, an independent brand founded by Jon Julio. This collaboration brings a pair of ‘THEM SKATES’ decorated in a brown and baby blue colorway, complete with an 80mm wheel frame and TPU Impact Resistant plastic. The skating frame features an abstract flame pattern, while THEM SKATES’ branding lines the uppers in addition to a Brain Dead logo on the rear collar.
The skates opt for contrasting baby blue laces and more Brain Dead branding on the blue wheels. The brand also has plans to unveil the ‘Dear Audrey’ project and skate release on July 26 to accompany the THEM SKATES collaboration.
Elevated Multi-Color Roller Skates
Brain Dead and THEM SKATES Release a New Pair of Roller Skates
Trend Themes
1. Roller-skating Culture - Brands can tap into the growing roller-skating culture by creating unique collaborations and products.
2. Fashionable Sports Equipment - Innovative designs and unique collaborations can make sports equipment more than just functional but also fashionable.
3. Colorful Sportswear Accessories - The use of color in sportswear accessories such as laces and wheels can add a new dimension to the product and attract consumers.
Industry Implications
1. Sporting Goods - Sporting goods companies can leverage collaborations and unique designs in their product offerings to differentiate and attract consumers in a crowded market.
2. Fashion Retail - Fashion retailers can expand their product offerings by incorporating sports equipment with unique designs, effectively tapping into both the sportswear and the sports equipment markets.
3. Social Media - Social media platforms can explore opportunities in the growing roller-skating community by providing targeted content, advertising and by promoting roller-skating as a lifestyle.