Ahead of the back-to-school season that coincides with fall, Staples is readying its promotional campaigns, with one being 'The Writer:' an emotional commercial that follows a young boy who has dreams of becoming a writer.
The boy struggles in class at first, but his dedicated teacher pushes him to improve. The boy starts reading and writing more, and excels in his studies. Staples highlights some of its writing materials in a subtle manner throughout the commercial, with the boy writing in composition books and opening his planner to see a note of encouragement from his parents.
As the commercial concludes, the boy has grown up, becoming the successful author he dreamed of being. His former English teacher comes to his book signing, where he recognizes her as the mentor that guided him.
Inspiring Back-to-School Ads
Staples Launched a Heartfelt Commercial Titled 'The Writer'
Trend Themes
1. Emotional Advertising - The success of Staples' emotional back-to-school commercial demonstrates the power of connecting with consumers on an emotional level.
2. Education Transformation - The story of a dedicated teacher helping a struggling student suggests an opportunity for innovative educational programs focused on individualized instruction and mentorship.
3. Brand Integration - Staples subtly showcases its writing materials in 'The Writer,' indicating a growing trend of seamless brand integration in advertising.
Industry Implications
1. Retail - Retailers, like Staples, can find new opportunities in the back-to-school season by leveraging emotional storytelling in their advertising campaigns.
2. Education - The emotional impact of 'The Writer' highlights the potential for disruption in education through the development of personalized learning platforms and teacher-student mentorship programs.
3. Media and Advertising - The success of emotionally driven ads like 'The Writer' suggests a need for companies in the media and advertising industry to rethink their strategies and create impactful, relatable content.