World's First Screen Made of Concrete
New Ad Medium?
You can actually play Pong on this 20-meter high IMAX screen made of concrete. Innovation Lab claimed this as "the world's first screen made of concrete." The "transparent" concrete consists of embedded optical fiber arranged in pixels that transmit natural and artificial light. Anything projected onto the back of the concrete screen will be transmitted to the front, much like a projector TV. Innovation Labs foresee a changing world of outdoor advertisements and architecture.
Trend Themes
1. Concrete Screens - The innovation of concrete screens opens up possibilities for unique advertising and architectural applications.
2. Transparent Concrete - The use of embedded optical fiber in concrete creates a new trend in display technology, merging aesthetics and functionality.
3. Outdoor Advertising Innovations - The introduction of concrete screens revolutionizes the world of outdoor advertising, offering new ways to engage with audiences.
Industry Implications
1. Construction - The construction industry could embrace the use of concrete screens to create modern architectural structures with integrated display capabilities.
2. Advertising - The advertising industry can explore the potential of concrete screens as a novel medium for engaging and captivating outdoor advertisements.
3. Display Technology - The display technology industry can leverage the concept of transparent concrete to develop innovative solutions for architectural and creative applications.