In anticipation of the Winter Olympics, Tops Markets LLC has been inspired by the upcoming event by introducing 'The Tops Produce Olympics.' As mentioned in the Progressive Grocer, "during the next several weeks, associates across the grocer's three-state Northeast market area will go for the gold in a produce-themed Olympics."
Combining winter sports and produce, the company has created categories such as the 'Speed Skating with Seedless Grapes Event,' the 'Idaho Potato Lovers Luge Event,' and the 'Bob Sledding with Berries Event,' to name a few. Various Tops' supermarkets will compete to see who can create the most creative displays for the produce to encourage and promote healthy eating to consumers and serve as a reminder of the importance of fruits and vegetables in their diets.
Winter Sports-Inspired Grocery Displays
‘The Tops Produce Olympics’ Promotes Healthy Eating
Trend Themes
1. Winter Olympics-inspired Promotions - Companies can use the excitement around the Winter Olympics to promote their products or services.
2. Produce-themed Competitions - Competitions built around fruits and vegetables can be a fun way to encourage healthy eating and raise awareness of the benefits of produce.
3. Creative Grocery Displays - Innovative product displays can help businesses stand out and attract customers to their stores.
Industry Implications
1. Grocery Retail - Grocery stores can create engaging promotions and displays to attract customers and increase sales.
2. Produce Farming - Farms that grow produce can partner with retailers to promote their products and increase demand.
3. Event Planning - Event planners can create produce-themed competitions and promotions for companies looking to engage with customers in a fun and unique way.