The Sunday Times Rich List ad campaign is promoting the fact that this list is coming out on Sunday. For those who care about or are simply entertained by the knowledge of who is the top dog in certain industries, groups and franchises, this list has been put together for them. Although the information won't be presented as hilariously as it is in the campaign. J.K. Rowling is seen towering over her 'Harry Potter' stars while Mick Jagger is a giant compared to his fellow Rolling Stone mates.
Created by American ad agency CHI&Partners, The Sunday Times Rich List ad campaign instantly puts into perspective the wealth of certain individuals while peaking the interest for more.
Giant Mogul Ads
The Sunday Times Rich List Campaign Features Towering Wealthy People
Trend Themes
1. Celebrity Wealth Ranking - A trend of creating rankings and campaigns showcasing the wealth of celebrities and influential individuals.
2. Industry Top Dog Reveals - A trend of publicizing and generating excitement around the rankings of top individuals in various industries.
3. Humorous Financial Campaigns - A trend of using humor in advertising campaigns to engage and entertain audiences while delivering financial information.
Industry Implications
1. Entertainment - There is an opportunity for entertainment media companies to create engaging content showcasing celebrities' wealth rankings.
2. Publishing - Publishers can capitalize on the trend by creating regularly updated lists of top individuals in different industries and franchises.
3. Advertising - Ad agencies can leverage the trend of humorous financial campaigns to create attention-grabbing advertisements for their clients.