As an addition to its Spring/Summer 2010 line, Krochet Kids has released ‘The Steven’ laptop case, which is made of organic cotton and 100 percent sourced raw materials from eastern Africa.
Krochet Kids is an organization that empowers Ugandan women by giving them the tools to create their own handmade products to sell. It is through products much like ‘The Steven’ that these women can provide for their families. Each case is signed by the woman who made it.
‘The Steven’ is designed for the new 13" Macbook Pro.
Cause-Driven Laptop Cases
‘The Steven' for the 13” Macbook Pro by Krochet Kids
Trend Themes
1. Ethical Fashion - Opportunity for businesses to create products that are ethically sourced and empower marginalized communities, like the Krochet Kids laptop cases.
2. Sustainable Materials - Potential for industries to explore raw materials that are organic and environmentally friendly, as seen in the use of organic cotton in ‘The Steven’ laptop case.
3. Personalized Products - Disruptive innovation opportunity for companies to offer personalized products signed by the maker, as exemplified by the signature of the woman who made each Krochet Kids laptop case.
Industry Implications
1. Fashion and Apparel - Fashion brands can embrace ethical production and sustainable materials, inspired by the Krochet Kids laptop case.
2. Technology - Technological industries can explore collaborations with socially responsible brands to create customized and ethically sourced products.
3. Social Entrepreneurship - Opportunity for businesses focused on social impact to create platforms that empower marginalized communities through product creation, as demonstrated by the Krochet Kids organization.