Oki-Ni's 'The Launch' video celebrates the e-commerce group's fully revamped website. The British brand took to the sky to promote the new page, tying some of its feature apparel to air balloons and tight pieces of string.
The team behind The Launch had few misgivings about the high stakes nature of the film. They sent the clothing pieces 10,000 feet into the sky, capturing them as they floated amid fluffy clouds and rocky mountains.
This marketing ploy reveals Oki-Ni's intensely creative side. A short picture is certainly unnecessary for an online debut, and yet, the label has applied its artistic expertise to the breathtaking fashion showcase. The legwear, outerwear and accessories division of the site are given a fresh feel by consequence.
Airbound Porduct Releases
The Oki-Ni 'The Launch' Video Celebrates Its New Website in Air
Trend Themes
1. Creative Marketing - Using artistic expertise to showcase products in a unique and eye-catching way.
2. High-stakes Advertising - Taking risks and pushing boundaries to capture attention and create a memorable experience.
3. Revamped Website Launches - Using innovative strategies and visuals to introduce a new and improved online platform.
Industry Implications
1. Fashion Retail - The fashion industry can explore creative marketing techniques to engage customers and create a unique online shopping experience.
2. Outdoor Advertising - Outdoor advertising companies can offer high-stakes and immersive experiences to clients to help them capture attention and create a lasting impact on their target audience.
3. E-commerce - E-commerce platforms can enhance website launches by incorporating innovative strategies like artistic showcases, creating a fresh and engaging online shopping experience.