The recent supply chain shortages have made it difficult for consumers to purchase new goods, and Kijiji is helping consumers find the furniture they need with the launch of the I-KIJIJI-A catalog. The new home goods catalog features pieces sourced from local Kijiji sellers and reminds Canadians "that even though you can’t find that piece of furniture in-store, you could find it, or something even better, on Kijiji."
The I-KIJIJI-A catalog features pieces from the iconic Scandinavian home furniture brand IKEA; however, each piece was purchased on Kijiji. The catalog includes bedroom furniture, kitchen pieces, living room furnishings, and more. According to the brand, "the catalog shows that buying local not only helps avoid the pains of supply chain shortages, it allows you to buy in-demand items without creating waste."
Second-Hand Home Goods Catalogs
Kijiji Pays Homage to Iconic Catalogs with the I-KIJIJI-A Catalog
Trend Themes
1. Local Sourcing - Promote local sourcing of goods to help avoid supply chain disruptions and reduce waste.
2. Second-hand Marketplaces - Increase adoption and awareness of second-hand marketplaces as an alternative to traditional retailers.
3. Furniture Rental - Encourage furniture rental services as a sustainable and cost-effective alternative to purchasing new furniture.
Industry Implications
1. E-commerce - Opportunities for e-commerce companies to expand their offerings and marketplaces to include local sellers and second-hand goods.
2. Home Furnishings - Home furnishing companies can explore partnerships with second-hand marketplaces and local sellers to increase their offerings and appeal to sustainability-minded consumers.
3. Sustainability - Businesses targeting sustainability can provide consulting and implementation services to help companies reduce waste and promote local sourcing and second-hand markets.