The Hundreds, an American-based West Coast fashion company, recently released its lookbook for its Summer 2011 collection. The collection features images of a young, sun-kissed group of friends surfing and hanging out on a beach in California.
While the boys in the photos are athletic and sexy, the girls are gorgeous and fun-looking. Whether they're showing off their skills on the surfboard or catching some shade next to a cliff, the group of friends exude Cali-cool in their plaid shirts, graphic tees, boardshorts and striped tank tops. The clothes worn by the models will be available in stores shortly.
Whether you enjoy surfing or not, the Hundreds 2011 Summer collection features some classic summer styles that will look great on anyone, Cali-native or not.
Cool Cali Surftography
The Hundreds Summer 2011 Collection Provides Style & Comfort for
Trend Themes
1. West-coast Fashion Trends - Opportunity for clothing companies to capture the relaxed, sun-kissed look of California and target younger, athletic demographics.
2. Surf-inspired Clothing Lines - Companies can create clothing lines inspired by the surf culture of the West Coast to cater to the needs of athletes who value comfort and style during their hobby.
3. Beach Lifestyle Photography - Photographers can capture the essence of beach life on the West Coast as a form of art, allowing customers to purchase these works for their aesthetic value.
Industry Implications
1. Fashion - Clothing and accessories industry can take inspiration from the style and design of the Hundreds Summer 2011 collection to create cool west coast fashion trends.
2. Sporting Goods - Companies can come up with products like surfboards, wetsuits, and athletic wear to serve the needs of surfing enthusiasts and other beach hobbyists.
3. Photography - Beach lifestyle photography is a popular trend that artists can cash in on - with consumers willing to purchase these works for their beauty.