In an effort to help consumers find the perfect Father's Day gift, The Glenlivet scotch whiskey is offering bottles with personalized labels. Since scotch is already a popular Father's Day option, the ability to create customized packaging makes the gift extra special.
Just ahead of Father's Day 2017, The Glenlivet launched a complimentary custom label maker on its site. When customers purchase a bottle of scotch, they can then use the tool to create a personalized sticker that fits on to most 750ml The Glenlivet products sold in Canada. The tool can be used to add a number of personal touches, including changes to the size, color and font for a wholly unique look. As Maria Sweeney of Imported Whiskies explains, "With the easy-to-use online label tool, you can choose just the right words to say, and create a memorable and treasured keepsake to celebrate Dad."
Personalized Whisky Labels
The Glenlivet Scotch is Offering Personalized Labels for Father's Day
Trend Themes
1. Personalized Whisky Labels - The trend of offering personalized labels for whisky bottles provides a unique and memorable gift option.
2. Custom Label Makers - The use of online label makers allows customers to easily customize their purchases, enhancing the overall consumer experience.
3. Unique Packaging Options - The availability of customizable packaging options for scotch whisky creates differentiation in the market, appealing to consumers seeking personalized products.
Industry Implications
1. Whisky Distilleries - Whisky distilleries can leverage personalized label offerings to enhance customer satisfaction and brand loyalty.
2. E-commerce Retailers - E-commerce retailers can integrate custom label makers into their platforms to provide a personalized shopping experience and boost customer engagement.
3. Gift and Souvenir Industry - The gift and souvenir industry can explore partnerships with whisky brands to offer personalized packaging options, catering to customers seeking unique gifts.