Some people might fervently believe travelling by car is much faster than travelling by train, that is unless a person is commuting during rush hour; if that is the case, then the Gautrain 2014 campaign is completely accurate. Bypassing gridlocks and stoplights, the train will get people to their beloved babies, pooping puppies and soccer games all the more quicker.
The Gautrain 2014 campaign was conceived and executed by the JWT ad agency branch based in Johannesburg, South Africa. It shows two different scenarios, one in which the commuter made it to their destination on time and one in which they didn't. It was art directed by Assaf Levy and Alan Lewus with creative direction by Ross Ventress and Ronnie Malden. The images were shot by Clive Stewart with retouching by Rob Frew and Collin Gradwell.
Moment-Catching Train Ads
The Gautrain 2014 Campaign Encourages People to Be on Time
Trend Themes
1. Train Commuting - Opportunity for innovative solutions to improve the experience and efficiency of train travel for commuters.
2. Time Management - Potential for disruptive tools and services that help individuals manage their time effectively, especially during rush hour.
3. Creative Advertising Campaigns - Possibility for innovative approaches to advertising that capture attention and convey messages in unique and memorable ways.
Industry Implications
1. Transportation - New technologies and infrastructure developments that enhance the speed, convenience, and comfort of train travel.
2. Productivity Tools - Opportunities for software and apps that assist individuals in optimizing their time and making the most of their daily schedules.
3. Marketing and Advertising - Potential for ad agencies and marketers to explore unconventional and impactful advertising campaigns that resonate with their target audience.