The Fabricant has officially launched its digital fashion storytelling project, Wholeland. Wholeland is marketed as a digital fashion narrative and a visually stunning exploration of the self throughout 7 chapters. Digital couture, augmented reality wearables, co-creation, fashion displays, metaverse meet-ups, and airdrops are all included in each chapter. The Fabricant's AR facewear, known as XXories, serve as a key to the larger experience and may be used to access Wholeland. Anyone can apply to join the waitlist to mint an XXorie through The Fabricant website.
The digital-only couture firm called The Fabricant fuses fashion and technology to reimagine craftsmanship for the virtual world. The brand hopes that with this launch, it will be able to place more value on long-term, high-value engagement in the Web3 world. The Fabricant was established in 2018 to disrupt the cultural complacency of the fashion industry and reimagine what fashion may be as a purely non-physical experience.
Web3-Based Storytelling Projects
The Fabricant Launches Wholeland: A Web3 Fashion Experience
Trend Themes
1. Digital Couture - The use of technology in fashion design, production and experience creation to reimagine physical fashion experiences into non-physical digital ones.
2. Metaverse Meet-ups - The creation of virtual communities with shared interests in fashion, technology and story-telling via the use of Web3 technologies.
3. Co-creation for Storytelling - The use of co-creation platforms and technologies to foster collaboration among designers, artists, and consumers in the creation of new digital fashion narratives.
Industry Implications
1. Fashion - The fashion industry has an opportunity to leverage Web3 technologies to create unique and engaging digital fashion experiences for consumers.
2. Technology - The development of Web3 technologies creates new opportunities for innovation and disruption in the fashion industry.
3. Artificial Intelligence - Artificial intelligence-driven virtual fashion assistants may help consumers create digital looks or enable virtual try-ons for a more personalized fashion experience.