O-I Glass recently expanded its portfolio with the introduction of the Drinktainer. The glass bottle was created for to-go services (like bars and restaurants) with a wide mouth that "combines the convenience of a glass bottle with the sensory consumption experience of a drinking glass."
Many consumers state that drinking from a can constricts the taste to the tongue, minimizes the aroma, throttles the flow, and distorts the mouthfeel. By removing these barriers with a wide-mouth design, restaurants can now elevate their customers' to-go experience.
"Drinktainer creates a new level of function for the drink-to-go category designed for fresh cocktails, or beer straight from the draft, in a sealable container," said Sarah Brennan, Market Director for O-I. "The Drinktainer creates a single-serve vessel that removes the barriers of traditional containers to deliver the ultimate consumption experience, unlocking the beverage’s aromatic potential straight from the packaging—no extra glass needed."
Wide-Mouth To-Go Glass Bottles
The Drinktainer from O-I Glass Elevates the Consumption Experience
Trend Themes
1. Wide-mouth Glass Packaging - The trend of creating wide-mouth glass packaging with a sensory consumption experience for on-the-go services gives an opportunity for glass manufacturers to innovate their products.
2. Elevating To-go Experience - The trend of offering high-quality to-go experiences to customers provides an opportunity for bars and restaurants to innovate their services and stand out from competitors.
3. Single-serve Glass Packaging - The trend of creating single-serve glass packaging for on-the-go services provides opportunities for manufacturers to tap into the growing demand for single-serve products.
Industry Implications
1. Glass Manufacturing - The trend of wide-mouth glass packaging provides an opportunity for glass manufacturers to innovate their products and enhance the drinking experience for customers.
2. Hospitality - The trend of providing high-quality to-go services with elevated consumer experiences provides opportunities for bars and restaurants to differentiate themselves and attract more customers.
3. Packaging - The trend of single-serve packaging for on-the-go services offers chances for packaging companies to improve their designs and meet the growing demand for these products.