The Beatles and fast food joints have nothing in common--that is, until Alejo Malia decided to cross them over with The Crusade of Abbey Road.
The Crusade of Abbey Road depicts famous fast food mascots walking along--yup, you guessed it--Abbey Road. Outside of the fact that the fab four have been replaced, there are two noticeable differences. For one, there's only three; and two, these guys are not marching to the studio. The picture shows Colonel Sanders with a bloody cleaver, the Burger King mascot and Ronald McDonald walking along the infamous road marching off to probably conquer Wendy's or Arby's. Either way, I doubt that this crusade has anything to do with religious travel.
Fast Food Movements
The Crusade of Abbey Road Depicts Mascots Marching to Holy War
Trend Themes
1. Fast Food Mashups - There is potential for fast food companies to undergo creative brand mashups inspired by pop culture icons.
2. Character Rebranding - Businesses can benefit from fresh perspectives by rebranding mascots to appeal to a modern audience.
3. Dark Humor Marketing - Controversial marketing campaigns that use dark humor can attract attention and appeal to younger demographics.
Industry Implications
1. Fast Food - Fast food companies can benefit from creative marketing campaigns that give their brand a unique personality and appeal to wider audiences.
2. Pop Culture Merchandising - Merging pop culture and fast food companies can create unique merchandising opportunities that generate revenue.
3. Advertising and Marketing - Brands can utilize controversial humor and mashups to create viral marketing campaigns that drive consumer engagement and increase sales.