What's bigger than a bread basket, but smaller than a Honda Civic? The Mini Crossman--a crossover SUV that looks deceptively like the diminutive Mini Cooper. It won't share the “Cooper†of its closely related cousin, however.
The slightly bigger Mini Crossman will feature all-wheel drive, a bench back seat, and 3-D touch displays. Look for it in 2009.
Implications - It's not always about size, sometimes the best products really do come in small packages. That being said, these scaled-down creations still need to give consumers all of the functionality they desire. Companies can benefit by trying to recreate their items into smaller, more compact sizes that still cater to everything the customer is looking for.
Tiny SUV Crossovers
The Mini Crossman
Trend Themes
1. Small Crossover Suvs - Creating compact, yet functional SUVs with advanced technological features can cater to consumers' practical needs without compromising design.
2. All-wheel Drive Technology - Integrating all-wheel drive technology in small SUVs can enhance their performance on any terrain, providing an opportunity for car manufacturers to meet the needs of adventurous drivers.
3. 3D Touch Displays - Implementing 3D touch displays in car interiors can provide drivers with an interactive and immersive driving experience that integrates technology in an innovative way.
Industry Implications
1. Automobile Industry - Car manufacturers can capitalize on the trend of creating small crossover SUVs with advanced features, offering an alternative to traditional sedans and larger SUVs.
2. Technology Industry - Innovative technology integration in small crossover SUVs presents an opportunity for tech companies to collaborate with car manufacturers in designing intuitive and interactive car interiors.
3. Outdoor Industry - All-wheel drive technology in small crossover SUVs presents an opportunity for the outdoor industry to partner with car manufacturers to design vehicles that cater to the needs of adventurous drivers and outdoor enthusiasts.