This interactive and sonic ecosystem called Terrarium is an installation that moves based on the sounds people make.
The sounds are captured through sound vents and are sucked in by Seed Spitters in an attempt to process them. The processed sounds also help sustain life within the ecosystem.
What a cool, futuristic installation!
Implications - This trend is a good example of technological interaction that captures the interest of curious people. Consumers love interaction, and brands can use this notion to create ads and products that encourage interaction, which stimulates learning about the brand. Further, when people get excited about new technology, they often want to share this with their friends, which stands to create more interest and awareness of a particular product.
Sound-Sustained Ecosystems
Terrarium Bases Growth on the Voices of Onlookers
Trend Themes
1. Interactive Sonic Ecosystems - Create installations that move and sustain life based on the sounds people make.
2. Technological Interaction - Develop ads and products that encourage interaction to stimulate learning about the brand.
3. Shareable Technology Experiences - Utilize new technology to create excitement and encourage users to share their experiences with friends, generating more interest and awareness of a particular product.
Industry Implications
1. Art Installations - Incorporate interactive sound-based elements into art installations to create captivating and immersive experiences.
2. Advertising - Utilize technological interaction in advertisements to engage consumers and enhance brand learning.
3. Consumer Electronics - Integrate shareable technology experiences into consumer electronics to generate excitement and encourage word-of-mouth marketing.