Although tequila is already a popular spirit, especially among college and university students, it's now starting to gain recognition as a liquor that can be enjoyed like fine wine, scotch and aged rum. Discover a copious amount of unique tequila innovations, from minimalist bottle designs to DIY recipes, in the Tequila Trend Report.
An interesting PRO Trend that we have tracked in the last year is Artvertising, and it highlights how artistry and creative design is being applied to bottle making, creating limited-edition packages that are works of art. Another PRO Trend worth keeping track of is Organification, which examines how organics are being applied and utilized in nearly every market, even the tequila industry.
Tequila Trend Report
Uncover Innovations Surrounding Mexico's Greatest Liquor Export
Trend Themes
1. Artvertising - Disruptive innovation opportunity: Collaborating with artists to create limited-edition tequila bottle designs.
2. Organification - Disruptive innovation opportunity: Exploring the use of organic ingredients in tequila production to cater to the growing demand for organic products.
Industry Implications
1. Alcohol - Disruptive innovation opportunity: Developing innovative methods for producing, packaging, and marketing tequila to attract a wider consumer base.
2. Design - Disruptive innovation opportunity: Incorporating creative and artistic elements into tequila bottle designs to enhance consumer appeal and differentiate from competitors.