The Temperature Textiles line is Raw Color's innovative way to visually represent climate change data. Following climate change data and predictions can quickly become overwhelming. Therefore, the line distills important information down to its essence while providing consumers with warmth and coziness. Raw Color's climate-informed textile range includes knitted blankets, scarves, socks, and more cozy items.
Three data groups are represented throughout the line: temperature change, sea-level rise, and emission. Raw Color collected its range of data from past information to modeled predictions of the future based on the three main drivers and causes of climate change. The company thus decided on a curated color scheme. A selection of warm shades indicates temperature change, while cool tones are used to showcase sea level rise. A mix of the two hues depicts the emissions data.
Climate Crisis Textiles
Raw Color Visualizes Climate Change Data through Temperature Textiles
Trend Themes
1. Climate-informed Textile Design - Raw Color utilizes climate change data and predictions to create a line of cozy and visually striking textiles that inform consumers of climate change.
2. Data-driven Fashion - Raw Color is pioneering the use of data in textile design to create a new category that combines form, function, and information.
3. Environmental Awareness Marketing - Raw Color's Temperature Textiles raise awareness about global warming and climate change while offering consumers a way to act on their environmental beliefs.
Industry Implications
1. Textile Manufacturing - Raw Color is disrupting the traditional textile manufacturing industry by incorporating climate data into their designs to create unique and meaningful products.
2. Sustainable Fashion - Raw Color's Temperature Textiles tackle climate change by creating a market for sustainable, eco-friendly fashion products.
3. Data Visualization - Raw Color's innovative use of color and pattern in their textiles represents a breakthrough in the field of data visualization, with implications beyond the fashion industry.