Telfar has launched ‘The Patent Leather’ collection, a new line that transforms its iconic ‘Shopping Bags’ using patented leather materials. The newest ‘Bushwick Birkins,’ which are available in black and red, burst with eye-catching, glossy finishes. With magnetic fastenings, hand and shoulder straps, and the center Telfar symbol, the sleek design has all the standard features with the added perk of being completely vegan.
The range of sizes offered by the company will be small ($191 USD), medium ($252 USD), and big ($362 USD). Due partly to the more expensive materials used to make the bags, the costs are slightly higher than the prices listed for the traditional leather bags.
The chic ‘Shopping Bags’ will go on sale on Telfar's website on December 6 at 12 p.m. ET.
Patent Leather Purses
Telfar Unveils its Iconic 'Shopping Bags' in a New Patent Leather Edition
Trend Themes
1. Vegan Leather - Creating sleek designs using patented leather materials made completely vegan presents an opportunity to disrupt the traditional leather goods industry.
2. Affordable Luxury - Offering a range of sizes for the iconic 'Shopping Bags' at affordable prices allows customers to purchase high-end goods at a more reasonable cost.
3. E-commerce Releases - Releasing new product lines exclusively on e-commerce sites presents an opportunity to create hype and demand online, potentially disrupting traditional brick-and-mortar retail models.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of creating high-end products using vegan leather materials while still maintaining a sense of luxury and sophistication.
2. Retail - Retail stores can learn from the e-commerce release strategy employed by Telfar, creating hype around new products and driving online sales.
3. Sustainability - The sustainability movement can leverage the use of vegan leather materials as a way to promote ethical fashion and environmentally-conscious consumerism.