Time-Lapsed Phone Campaigns

The Sprint 'Girl' Video is a Technological Trip Through Time

Sprint recently released their latest TV spot 'Girl,' which is an adorable time-lapse video of a young girl whose father filmed her chatting, laughing and growing up from the time she was born to adolescence.

This homemade video took 12 years to make and is shown being shared from phone to phone on Sprint's The Galaxy SIII Unlimited Edition. This spot, created by Team Sprint, is a part of Sprint's Truly Unlimited data plan campaign, showing the ease of sharing with the new Samsung Galaxy SIII Unlimited Edition.

With the new Samsung Galaxy SIII Unlimited Edition, Sprint capitalizes on its truly unlimited data plan where you can easily share photos, data and videos.
Trend Themes
1. Time-lapsed Videos - Opportunities for businesses in creating innovative marketing campaigns with time-lapse videos.
2. Unlimited Data Plans - Potential for disruptive innovation in telecommunication industry by offering unlimited data plans for smartphones.
3. Mobile Content Sharing - Opportunities for businesses to create innovative technologies that allow ease of sharing mobile content such as photos and videos.
Industry Implications
1. Telecommunications - Potential for disruptive innovation in the telecommunication industry by offering unlimited data plans.
2. Marketing - Opportunities for creative marketing campaigns using time-lapse videos.
3. Mobile Technology - Opportunities for businesses to create innovative technologies that allow ease of sharing mobile content such as photos and videos.

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