Team Liquid has announced a partnership with Fortnite that will deliver artwork and merchandise, some of which will be designed by Team Liquid themselves. The esports organization also recently partnered with notable anime titles such as Naruto Shippuden to release similar branded apparel. Team Liquid will also be bringing a custom ‘Creative Mode’ map and Twitch assets designed by both companies.
Gaming has taken off considerably since the pandemic, and many esports companies have pursued collaborations with pop culture, tech brands, and gaming studios. Names like FaZe Clan have extended their reach to gaming peripheral companies such as Ducky Keyboards, signifying the popularity of these limited-edition releases.
"[The project] will launch globally across three continents, includes a Creative Mode map featuring our 6 athletes and 6 horse manes in our logo with individualized mini games which will show up on Twitch across owned and operated broadcasts along with awarding scores[,]" said Mike Milanov, CBDO of Team Liquid.
Esports Game Partnerships
Team Liquid Will Partner with Epic Games' Fortnite for Limited Items
Trend Themes
1. Esports-pop Culture Collaborations - The success of esports collaborations with pop culture can be disruptive for a wide range of businesses, from gaming peripheral companies to merchandise providers.
2. Custom Gaming Maps - Creating custom gaming maps can provide innovative opportunities for both gaming studios and esports organizations to increase engagement and revenue.
3. Limited-edition Releases in Gaming - Offering limited-edition releases in the gaming industry can create significant buzz and potentially attract new customers, providing a disruptive opportunity for brands across various industries.
Industry Implications
1. Gaming Merchandise Providers - Collaborating with esports organizations can lead to a significant revenue stream through branded merchandise and limited-edition releases.
2. Gaming Peripheral Companies - Partnering with esports teams for exclusive releases of gaming peripherals can provide an opportunity to tap into the growing esports industry and increase brand visibility.
3. Entertainment Companies - Entertainment companies can explore partnerships with esports organizations to promote their content, increase engagement, and potentially attract new customers within the gaming community.