Ahead of Teacher Appreciation Week (which starts on May 4th), Angry Orchard, the beloved cider brand, joined forces with personalized gifting platform NIPYATA! to create limited-edition Teacher Appreciation Day cards.
The co-branded, limited-edition Teacher Appreciation Day cards feature a unique element, an ice cold Angry Orchard Crisp Apple to give a "virtual cheers" to any of the teachers in your life, ranging from friends, mentors, bosses, or family. The cider comes in a notebook-themed box that thoughtfully combines the Angry Orchard logo into a traditional school notebook. The box reads "Thank you for all you do! Hard work deserves hard cider." Upon opening the box, the lid reads "for this year's teach appreciation, you deserve something stronger than the typical apple."
The Teach Appreciation Day cards are now available to pre-order for 15 USD.
Co-Branded Teacher Appreciation Cards
Angry Orchards and NIPYATA! Created New Cards for Teachers
Trend Themes
1. Co-branded Gifting - Collaborations between brands for limited edition items to celebrate different occasions, such as Teacher Appreciation Day.
2. Virtual Cheers - Incorporating digital elements, like an ice cold cider, into traditional greeting cards to create a unique and personalized experience.
3. Themed Packaging - Creating themed packaging that goes beyond the typical design, like a notebook-themed box, to make the gifting experience more memorable.
Industry Implications
1. Alcohol - Liquor brands can collaborate with gifting platforms to create unique, limited edition items to celebrate different occasions.
2. Greeting Cards - Greeting card companies can incorporate digital elements into their products to create a more personalized and engaging experience.
3. Stationery - Stationery companies can explore collaborations with other industries to create themed packaging for different occasions and elevate their traditional products.